Yokohama developed the BluEarth AE-01 primarily for compact cars, demand for which is increasing, and because it sought to make a greater contribution to global environmental preservation by facilitating use by more people of fuel-efficient tires. BluEarth Technology, adopted in the flagship BluEarth-1 under Yokohama’s BluEarth tire series, was used and tuned to the creation of standard products. Through materials and technologies such as nano blend rubber, orange oil, aerodynamic design and weight reduction, high levels of safety and comfort have been achieved in addition to fuel-efficient performance. Surrounding living environments also benefit from the noticeably reduced external rolling noise.
For the second consecutive year one of its tires - this time the new fuel-efficient tire for passenger cars, "BluEarth AE-01" - has received the Good Design Award.