Cinturato P1 expands Pirelli's "green" range, launched three years ago with Cinturato P4 and P6, for city cars and small-sized cars, and then enhanced by Cinturato P7, for medium-sized cars. The new Cinturato includes Pirelli technology developed for its Ultra High Performance tyres: Cinturato P1 was designed according to the already successful state-of-the-art standards of Cinturato P7, winner of major tests carried out by European certification bodies and the most influential specialized magazines. Cinturato P1 was, in fact, developed at Pirelli's Research and Development center in Milan, where its Formula1 tyres are also devised. The new tyre represents a synthesis of the eco-friendly experience gained by Pirelli through its "Green Performance" strategy and the technology developed by engineers to ensure top performance. The DNA of Cinturato P1 thus summarizes the "green" characteristics of Cinturato and Scorpion Verde, the eco-friendly tyre studied for Suvs and Crossover vehicles, and the technology studied for the P Zero family.