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Yokohama Rubber will participate in th...
02.2011 Yokohama Rubber will participate in this year's International Motor Show in Geneva
The announced today that it will participate in this year's International Motor Show in Geneva, Switzerland, with the European premier of its BluEarth series launched initially in Japan in 2010. The show will run from March 3 through March 13 (March 1 and 2 will be press days). Yokohama Rubber will exhibit at booth 5033 in Hall 5. BluEarth is a new eco tire series based on an environmentally, human and socially friendly concept, and Yokohama Rubber will introduce its first product into the European market at Geneva. The new product will be displayed with Yokohama's latest technologies on a special display shaped as a globe. The blue-colored concept tires will be fitted on a prototype of a hybrid Veritas RS III Roadster*. Yokohama Rubber's premium ADVAN series, the GEOLANDAR series for 4x4s and SUVs, and the "drive" series, as well as a collection of the company's original premium alloy wheels, will also be displayed.