- Kumho Tires promotes design technology by winning iF Product Design Award, one of world's four major design awards
- Kumho Tires presented concept tire made with cutting-edge "Laser etching technology"
Hannover, December XX, 2009 - Kumho Tires, one of the world's leading tire manufacturers, announced today that its concept tire won the German iF Product Design Award 2010, which is one of four world-renowned design awards.
A total of 2486 entries were submitted by 1061 companies from 39 nations for strict evaluation, and Kumho Tires, with its concept tire, won the prize in the Advanced Studies category.
Introduced in 1954, the iF Product Design Award is a prestigious international design contest which selects winners through a consideration of the design, technology, innovativeness and brand value potential. The award is recognized for its rigorous and fair judgment conducted by renowned experts around the world including famous designers, and Kumho Tires' win carriers a significant meaning, as it confirms that a tire's scientific design is equally important as its performance.
The concept tire's pattern design embodied new patterns using the company logo, the first such attempt ever made in the tire industry, with Laser Etching Technology which uses the light from electrical energy. The pattern design was first revealed at the Frankfurt Motor Show, the world's largest automobile exhibition held in September, and received rave reviews from audiences in Europe.
"Consumers are aware of both performance and design when making purchase decisions," said Y.K. Kang, manager of Kumho Tires Design NVH Team. He added that "Kumho Tires has been continuously investing in the development of products with state-of-the-art design and performance, and the receipt of this award proves that 'good design means good product' is also applied to the tire industry."
Since 1999, Kumho Tires has been strengthening its presence in design management with its receipt of prestigious design awards for eleven consecutive years in both Korea and abroad, including the Good Design Award and Korea Industrial Design Awards. The addition of Germany's iF Design Award suggests the recognition of Kumho Tires for its world-class design competitiveness.