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Kumho forecasts major benefits from Pl...
|04.2009 Kumho forecasts major benefits from Platinum Sponsorship Deal
with Manchester United
Korean tyre maker Kumho has revealed further details of its four year Platinum sponsorship deal with Manchester United.
First announced during the Premier League club's pre season Korea tour (itself sponsored by Kumho Tires), the Platinum package entitles Kumho to advertise at the team's home ground of Old Trafford, and to use images of the team's players and the official club logo, among a whole range of marketing rights.
While it is clearly too early for Kumho to quantify the full effect of the new relationship, the company cites the following key reasons for its decision to sponsor Manchester United:
• Increased brand awareness and sales stemming from the fact that Europe and China are key strategic markets for both Kumho and the English Premier League
• The ability for powerful marketing of the Kumho brand to consumers through Manchester United related events
• Linkage to the general marketing power and premium image of arguably the most famous football club in the world
"We are delighted to partner with a major Korean company for the first time and look forward to developing our relationship with Kumho Tires through this sponsorship agreement," said Manchester United's CEO, David Gill.
Steve Tidmarsh, MD of Kumho Tyre (UK) Ltd, added, "We are very excited about this deal, which we feel will be a major boost for our rapidly growing brand. We have a great reputation among those who know us. The relationship with Manchester United will hopefully bring us to the attention of many more prospective customers far quicker than would otherwise have been the case."